By Emmanuel Daniji

Entrepreneur and philanthropist Susan Esisi has provided cash assistance and food supplies to more than 1,000 residents and vulnerable families in Opebi, Ikeja, Lagos State.

The outreach was organised to celebrate the birthdays of her two sons, Ivan, who turned seven, and Ilon, who celebrated his first birthday.

Beneficiaries received cash support and food packages containing essential items such as rice, beans, cooking oil, semovita, tomato paste and poundo yam. The gesture was aimed at helping families cope with the rising cost of daily necessities.

Esisi, Chief Executive Officer of Susan Chanel Beauty, said her commitment to helping people began during the COVID-19 pandemic, when lockdowns left many families struggling with hunger and uncertainty.

What started as an emergency response has since become an annual tradition, with the entrepreneur continuing to support communities across Lagos.

“Celebrating my sons’ growth by serving others brings a level of fulfilment that no commercial achievement or private luxury can match,” she said during the outreach.

She explained that her children’s birthdays remind her of the blessings in her life and inspire her to extend support to other families.

“Ivan turning seven and Ilon, his brother turning one, reminds me of God’s immense blessings in my life. The best way I know to show my gratitude is by extending a hand to mothers, fathers, and children who need help,” she added.

Beyond her humanitarian work, Esisi leads Susan Chanel Beauty, a cosmetics, skincare and wellness business offering skincare treatments, rejuvenation therapies and beauty products.

The company operates branches in Lekki and Allen Avenue in Lagos, Wuse 2 in Abuja, and East Legon in Ghana.