RadioAdSpread to digitalize advertising on radio
By Saheed Afolabi
The RadioAdSpread was recently launched at Radisson hotel, Ikeja where top personalities and media gurus was in attendance for the launch of one of the biggest radio marketing or advertising agency.
This is a method different from the traditional method as RadioAdSpread gives clients the data or the reach of it’s adverts in radio on the people in a transparent manner as this is done in a digital way thereby setting an enviable record in the advertising and broadcasting industry.
Speaking at the RadioAdSpread launch, the CEO of RadioAdSpread, Mr Tunji Idowu said that, RadioAdSpread is a cutting-edge digital platform for radio advertisement management and radio advertising campaigns.
“Dealing with multiple radio stations in Africa can be time consuming and cumbersome.
“Tracking the performance of radio campaigns remain difficult and impossible in some cases
“After careful consideration of the problems faced by advertisers while
running radio campaigns, as well as the limitations that come with the
medium. We’ve built a platform that not only solves these problems,
but also brings more to the table.
“Radioadspread.com a digital platform for radio advertisement booking
developed to provide a seamless solution to the radio advertisement process and also to bridge the gap between advertisers and radio stations.
“RadioAdSpread is an indigenous innovation in the African advertising sphere. A cutting-edge digital platform for radio advertisement management and radio advertising campaigns.
“The platform lets you instantly schedule radio commercials from anywhere in the world. Now you have a reliable way to track how your ads are performing across radio stations.
“We’ve built a platform that not only solves these problems but bring more to the table.
“Our solid support team takes away the hassle of communication between radio station and advertisers.”
Mr Guy Murray Bruce, The chairman Independent Broadcasters Association of Nigeria (IBAN) Nigeria described RadioAdSpread as a digital platform for advertisement booking, it will give the Nigerian radio stations exposure to a global advertising market, as well, providing us with valuable comprehensive analytics that helps us understand how our content is consumed by listeners and effectively automating our media order purchases and inventories management.
Mr. Femi Adelusi, President Media Independent Practitioner Association of Nigeria (MIPAN) added that, MIPAN supports the innovation behind RadioAdSpread.
“MIPAN is supporting the innovation behind the radioadspread.com, and commend the dogged efforts of this team to bring this product to reality. Imagine an all-in-one radio advertisement booking platform that gives us access to all radio stations in Nigeria, and instantly schedule radio commercials on targeted radio stations and track the performance of our campaign from the comfort of our offices.
“This is what Radioadspread.com aims to achieve as it allows advertisers to streamline the media buying process, reducing the time and efforts required to manage multiple radio stations across the country and enables advertisers to target specific audiences more effectively and as well; track the performance of our clients campaigns in real-time.”
