Call for SMEs: MTN Introduces Digital Solution to Boost Customer Engagement
Small and medium-sized enterprises (SMEs) in Nigeria can now leverage a new digital solution introduced by MTN Nigeria to improve customer engagement, access valuable consumer insights and strengthen their business operations.
The telecommunications company has launched Y’ello Y’Fi, a digital platform that combines internet connectivity, customer analytics, marketing tools and network management features to help businesses attract customers, understand their preferences and improve service delivery.
The solution is particularly relevant to businesses in the hospitality, retail, restaurant and other customer-facing sectors looking to maximise their use of digital technology and build stronger relationships with customers.
What SMEs Stand to Gain from Y’ello Y’Fi
Y’ello Y’Fi allows businesses to transform their regular Wi-Fi networks into customer engagement and marketing platforms.
Through the solution, business owners can create branded Wi-Fi login pages, collect customer information, monitor network usage and develop promotional campaigns targeted at their customers.
The platform also provides real-time analytics that offer insights into customer behaviour, preferences and internet usage patterns. These insights can help SMEs make informed business decisions, personalise customer experiences and develop more effective marketing strategies.
For instance, a hotel or restaurant can use the platform to understand customer engagement patterns and leverage the information to improve its services and promotional activities.
Additional Features for Business Operations
Beyond customer engagement, Y’ello Y’Fi provides network management tools that allow businesses to monitor connected devices, manage users and control bandwidth allocation.
Businesses can also create separate internet access arrangements for employees and guests, helping them manage connectivity, monitor usage and improve network security.
These features offer SMEs an opportunity to improve their digital infrastructure while providing customers with a more convenient internet experience.
Who Can Benefit from the Solution?
Y’ello Y’Fi is designed for SMEs and businesses that interact regularly with customers and want to use digital tools to improve their operations.
Potential beneficiaries include:
- Hotels and hospitality businesses seeking to improve guest experiences.
- Restaurants and cafes looking to engage customers and promote their services.
- Retail stores interested in understanding customer behaviour.
- Shopping centres and entertainment businesses seeking better customer engagement.
- Other SMEs looking to integrate customer analytics and digital marketing into their operations.
How to Access MTN Y’ello Y’Fi
Businesses interested in adopting the solution can access Y’ello Y’Fi through MTN’s 5G Tozed X25 and X100 broadband routers.
Existing MTN customers can add the analytics solution to their current service, while new subscribers can explore packages that include a compatible router, dedicated data and access to the platform.
SMEs can visit MTN Nigeria’s official website to explore the solution, its features and available packages.
Application/Access Link: https://www.mtn.ng/business/yello-yfi-sme/
Why This Matters for Nigerian SMEs
Speaking on the initiative, MTN Nigeria’s Chief Enterprise Business Officer, Lynda Saint-Nwafor, explained that small businesses need more than internet connectivity to compete and achieve sustainable growth.
She noted that Y’ello Y’Fi provides businesses with branded digital experiences, actionable customer insights and network management tools to support better decision-making.
The introduction of the platform provides Nigerian SMEs with another opportunity to embrace digital transformation, improve customer relationships and make better use of technology in their daily operations.
