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Lagos Business School, EXMAN Announce Experiential Marketing.


Lagos Business School in partnership with EXMAN announces Experiential Marketing Management Programme

Kehinde Adeleye

The Experiential Marketers Association of Nigeria (EXMAN) and Lagos Business School (LBS) have revealed plans to launch the Experiential Marketing Management Programme (EMMP) in May 2024.

The program aims to provide a thorough understanding of experiential marketing and its role in brand engagement, growth, and loyalty.

This collaboration between Lagos Business School and EXMAN demonstrates their shared commitment to promoting transformative change, fostering collaboration, and inspiring actionable strategies in the marketing field.

Tolulope Medebem, the National President of EXMAN, highlighted the program’s timeliness and the need for a deeper understanding of experiential marketing.

Professor Uchenna Uzo, a marketing expert at Lagos Business School, emphasized the importance of experiential marketing in creating a sense of belonging for consumers.

Angela Makinwa, the Vice President of EXMAN, emphasized the urgent need for experiential marketing in the current economic climate.

She highlighted that brands need to persuade consumers on why they should make purchases.

Other EXMAN Exco members, key stakeholders, and former presidents Tade Adekunle and Tunji Adeyinka were present at the press conference and added valuable insights to the discussion.

The EMMP program, supported by reputable bodies like ARCON, AACSB, and AMBA, will open registration to marketing practitioners and the public on May 2 and 3.