OpenAI, Intuit Sign $100M Deal to Boost ChatGPT’s Finance Features
Atume Terfa
OpenAI and software giant Intuit have signed a multiyear deal valued at over $100 million, paving the way for users to integrate their personal financial data directly into ChatGPT.
The collaboration means that Intuit’s most popular platforms, including TurboTax, QuickBooks, Credit Karma, and Mailchimp, will soon be accessible inside ChatGPT, allowing the AI assistant to deliver personalised financial insights based on real customer data, provided users opt in.
With this integration, ChatGPT users will be able to ask tax questions and estimate refunds using TurboTax data, get tailored credit card, loan, and savings recommendations through Credit Karma, forecast business cash flow, set reminders, automate invoices, and draft marketing content through QuickBooks and Mailchimp, and receive more accurate financial advice generated from their actual financial activity. According to Intuit, this is designed to turn ChatGPT into a full financial copilot capable of interacting with real data rather than general assumptions.
Intuit CEO Sasan Goodarzi says the partnership blends Intuit’s massive financial dataset with OpenAI’s most advanced language models, giving users what he calls an “unfair financial advantage.” For OpenAI, the move is part of a broader strategy to transform ChatGPT from a standalone chatbot into a universal digital assistant that integrates with key business and consumer tools. Analysts say this positions OpenAI as a major player in financial technology, a sector traditionally dominated by banks and fintech companies.
Intuit’s inhouse generative AI engine, GenOS, already uses proprietary models trained on decades of financial behaviour. The new deal incorporates OpenAI’s latest GPT35 and GPT4 models, enabling deeper reasoning, more accurate predictions, and more personalised experiences. This hybrid system is expected to deliver new financial features for both consumers and small businesses over the coming year.
Both companies stress that data privacy is a top priority. Users must explicitly opt in before any financial information connects to ChatGPT, and Intuit will maintain full control over which categories of data can be accessed. Additional safeguards are being implemented to minimise AI errors and prevent the system from generating inaccurate financial or tax advice. Despite these assurances, regulators and financial experts are expected to watch the rollout closely due to the sensitive nature of the data involved.
The integration will begin rolling out in phases throughout 2026 and has the potential to reshape how individuals, freelancers, and businesses manage their finances, from tax season to everyday budgeting. If successful, the OpenAI Intuit partnership could become one of the most influential developments in the evolution of AIpowered personal finance.
