9mobile Unveils New Identity as T2
Kehinde Adeleye
The fourth largest telecom operator in Nigeria, 9mobile, has officially rebranded as T2, unveiling a new name and brand identity at a corporate event titled Tech Meets Tenacity held at Eko Hotels and Suites in Lagos.
The rebrand, which replaces the company’s longstanding green colour scheme with orange, signals a major shift in its operations and market outlook. Chief Executive Officer Obafemi Banigbe announced that the change was aimed at redefining the company’s role in Nigeria’s telecom sector.
“This change is necessary for us to give our best. We are not playing catch-up but to lead in the industry,” Banigbe stated.
The launch event drew key industry stakeholders, including the Minister of Communications and Digital Economy, Dr. Bosun Tijani. The evening was anchored by entertainment personality Darey Art Alade and featured performances by several musical artists.
The rebrand comes after a challenging period for the company. Originally launched as Etisalat Nigeria, it once served more than 22 million subscribers and was a strong market competitor.
Following the exit of its original investors, the company, later renamed 9mobile, faced financial troubles, infrastructure decline, and subscriber losses, dropping to 3.2 million active users by January 2025.
In a bid to regain market share, the company recently entered into a national roaming agreement with MTN Nigeria, which is expected to expand T2’s network coverage and improve service quality for its current subscribers.
The transformation from 9mobile to T2 is part of a broader strategy to stabilise operations and reposition the brand in Nigeria’s highly competitive telecommunications market.
